Posted: Wednesday, November 8, 2017 4:59 AM
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The Market Insights and Analytics Manager is an active member of the Global Marketing Organization and partners with New Product Commericialization teams, Global Marketing teams, and other cross:functional partners to meet their needs. Influences business growth and decisions through market and customer insights, fact based analysis, and business experience. Responsible for growing market and customer insights to identify, quantify and project growth opportunities.
Leads market insights for business partners
:Effectively interacts with key business partners (e.g. management, New Product Commercialization community, Global Business Units, and other cross:functional teams) to remain fully informed on key market and product development information needs
:Leads insights and analytics as needed for new product development from the Front End Innovation (FEI) concept stage through the selection of product design to launch. Insights and Analytics activities include market sizing, trend analysis, primary and secondary market research, customer profiles or segmentation, competitive intelligence, launch tracking, and scenario analysis.
:Regularly conducts database and other resource reviews to uncover new/ validate existing market and customer insights
:Partners closely with Global Business Units, Product Marketing, Innovation Management Office
:Provides market insights support to inform new product sales forecasts
:Leads launch tracking and market insights implications
Leads communication of market insights
:Effectively communicates market insights findings, makes recommendations, and drives market research to meaningful business results with internal stakeholders
:Regularly synthesizes and share the business environment information to internal stakeholders and develops recommendations on the implications to current and future initiatives
:Recommends additional NPC project charters based on market and product line knowledge
:Regulary updates and communicates product line overviews, market trends, and library of existing insights (e.g, end user, clinician, economic buyers, and product knowledge)
Develops and maintains insights and analytics best practices
:Enhances usabilility, access, and understanding of market insights. Leverages "Best in Class" tools and techniques to discover insights that address business issues
:Partners with internal experts (especially Global Marketing Insights and Analytics (GMIA) team members) as well as external suppliers to identify and appropriately apply new tools and techniques that keep us ahead of competition. Shares new tools and techniques to drive best practices across the organization.
:Trains business partners on best practices and shares relevant insights on an ongoing basis
:Supports cross:category or cross:functional initiatives, as requested
Leads market and customer analysis to support key business decisions
:Delivers value:added analyses, market models, market assessments, performance metrics and other information to support key planning functions across departments.
:Actively consults with top country markets to ensure the most proper and cost:effective methodologies are used to acquire, analyze, interpret and disseminate market and customer insights. Aggregates all information to deliver a deep understanding of global market trends and customers.
:Regularly synthesizes, advises and consults with internal stakeholders with reliability and authority / credibility on the business environment information. Develops recommendations on the implications to current and future initiatives.
:B.S. Market Analysis, Marketing, Sociology or related discipline with extensive course:work in market research
:MBA or advanced degree strongly preferred
:10 years of overall business experience or 7 years of expe
• Location: Chicago
• Post ID: 82409352 chicago