Posted: Sunday, February 4, 2018 8:13 AM
Job Requisition ID: 10462
HMH is looking for a Senior Product Marketing Manager. The Senior Product Marketing Manager is responsible for providing a professional commitment to advancing teaching and learning. This role leverages the passion and commitment to plan and implement successful go:to:market strategies that capture market share. A leader by nature, the Product Marketing Manager, Elementary Literacy, exudes the daily energy and optimism needed to navigate todays highly complex and competitive elementary literacy market.
:Creates measurable and strategic integrated marketing plans.
:Develops messaging that resonates with teachers and administrators.
:Acts as Subject Matter Expert when collaborating with or training cross:functional teams.
:Develops state and district:specific marketing collateral to support elementary literacy campaigns in open territory and adoption states.
:Writes a broad range of marketing communications including website content, email, social media posts, blogs and newsletters.
:Leads team of stakeholders in the development of sales presentations.
:Maintains strong relationships with the field, product management and other stakeholders to ensure integrity with the core message and positioning of assigned program(s).
:Provides training and strategic advice for key sales opportunities.
:Uses data to gauge effectiveness of marketing plans and promotional campaigns.
:Analyzes competitors programs to deliver winning competitive analysis reports and training to the field.
Required Education and Experience:
:Requires BS/BA in marketing, English, communications or related field
:7+ years experience in educational publishing, within marketing, sales, or product management roles; with proven experience in creating and executing strategic integrated marketing campaigns and capturing market share
:Excellent writing and communication skills
:Proficient in MS Office; Word, Excel, PowerPoint, Outlook
:Self:starter: takes initiative and ownership, meets deadlines, exhibits deep understanding of the pedagogy, needs, and challenges faced by the elementary literacy customer, and is able to translate this understanding into customer:centric marketing strategies and deliverables.
:Independent thinker, creative, a problem solver who is flexible, solutions:oriented.
:Excellent oral and written communication skills, including the ability to persuasively present our elementary literacy programs to multiple internal and external stakeholders.
:Collaborative skills : working across teams.
:Interpersonal skills : developing relationships with sales leaders and marketing colleagues.
:Excellent project management skills.
:Extraordinary organizational, verbal, and written communication and presentation skills.
:Proven ability to develop deep product and market knowledge.
:Demonstrated effectiveness working cross:functionally and collaborating with a broad spectrum of stakeholders, including sales teams.
Preferred Education, Experience, Knowledge and Skills:
:Masters degree a plus
:3+ years experience as an elementary teacher preferred
:Able to balance the big picture and attention to detail
:Meet and often exceed deadlines
:Write a broad range of creating and compelling writing content, including: advertisements, blogs, articles, emails, social media posts, and newsletters
:Understanding of current curriculum:related funding initiatives
:Understanding of the social media universe, including leading and niche channels (Instagram, Facebook, YouTube, LinkedIn, Twitter, blogs, etc.); using and analyzing results from social intelligence tools
:Approximately 10 : 20, travel required, possibly more during intensive periods of training or campaigns.
:Might be in a stationary position for a considerable time (sitting and/or standing).
:The person in this position needs t
• Location: Chicago, itasca
• Post ID: 89366117 chicago